PAW & COAT – dog care line
Brand identity, Packaging design, Naming, 3D and Communication concept
NEW YORK, 2017
NEW YORK, 2017
When we first read the brief for this project for loving cats & dogs owners, our first thought was “oh man, such a colourful and fun direction they have, and they just don’t know it yet”. So we created a hip and daring concept for the Paw&Coat brand identity and packaging, suitable for a modern society…
of pets.
We like to #BECREATIVE, #FRESH is our middle name and #FUNNY is how we roll, and so do they. So when they told us to #PLAYDIRTY and gave us free hand, the naming of the products just popped: SHAMPAW and COATITIONER. For dogs.
And the logo?
all written in cursive dirty-&-colorful-paw-print.
Yes, ma’am!
Meet Cat – Company owner,
paw model and SVAD muse for the entire
Paw&Coat brand identity and packaging.
This product is aimed to the brave dog inside of you, to the feisty cat you always wanted to be when you grew up, that’s why #ADVENTUROUS is what we wanted to aim for.
Fun, colorful and hip, always down for a #PAWTY.