[vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_single_image image=”1016″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1549468692250{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1544388721303{padding-top: 250px !important;padding-bottom: 250px !important;}”][vc_column width=”1/4″ css=”.vc_custom_1544388375431{padding-left: 250px !important;}” offset=”vc_hidden-xs”][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1544388354258{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_text]

PAW & COAT – dog care line

Brand identity, Packaging design, Naming, 3D and Communication concept

NEW YORK, 2017[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1544388401333{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_text]When we first read the brief for this project for loving cats & dogs owners, our first thought was “oh man, such a colourful and fun direction they have, and they just don’t know it yet”. So we created a hip and daring concept for the Paw&Coat brand identity and packaging, suitable for a modern society…

of pets.

We like to #BECREATIVE, #FRESH is our middle name and #FUNNY is how we roll, and so do they. So when they told us to #PLAYDIRTY and gave us free hand, the naming of the products just popped: SHAMPAW and COATITIONER. For dogs.
And the logo?

all written in cursive dirty-&-colorful-paw-print.

Yes, ma’am![/vc_column_text][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-xs”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_single_image image=”418″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1549371829143{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1544826205041{padding-top: 110px !important;padding-bottom: 110px !important;background-color: #859bc5 !important;background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″][vc_single_image image=”1020″ img_size=”full” alignment=”center” qode_css_animation=””][/vc_column][vc_column width=”1/12″ css=”.vc_custom_1544825804056{padding-top: 200px !important;}”][/vc_column][vc_column width=”3/12″][vc_column_text css=”.vc_custom_1549374906504{padding-top: 320px !important;}”]

BRAND identity.

Story and concept

Meet Cat – Company owner,

paw model and SVAD muse for the entire

Paw&Coat brand identity and packaging.[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_single_image image=”1019″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1549470257396{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column][vc_single_image image=”1021″ img_size=”full” alignment=”center” qode_css_animation=”” css=”.vc_custom_1549469179776{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”yes” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1544826438424{background-color: #dfebf5 !important;background-position: 0 0 !important;background-repeat: repeat !important;}”][vc_column width=”1/12″][/vc_column][vc_column width=”5/12″ css=”.vc_custom_1544826911177{padding-top: 180px !important;padding-bottom: 100px !important;}”][vc_single_image image=”425″ img_size=”full” alignment=”center” qode_css_animation=””][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”3/12″][vc_column_text css=”.vc_custom_1544826755249{padding-top: 210px !important;}”]

Online and offline communication

This product is aimed to the brave dog inside of you, to the feisty cat you always wanted to be when you grew up, that’s why #ADVENTUROUS is what we wanted to aim for.

Fun, colorful and hip, always down for a #PAWTY.[/vc_column_text][/vc_column][vc_column width=”2/12″][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”center” background_color=”#fad3e4″ background_animation=”none” css_animation=”” css=”.vc_custom_1545311847043{padding-top: 150px !important;padding-bottom: 150px !important;background-color: #fad3e4 !important;}”][vc_column width=”3/12″][/vc_column][vc_column width=”5/12″][vc_column_text]

Wanna see how the project is growing?

[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][vc_column width=”1/12″ css=”.vc_custom_1545170787740{margin-left: -60px !important;}”][/vc_column][vc_column width=”2/12″ css=”.vc_custom_1545170036214{padding-left: 100px !important;}”][/vc_column][/vc_row]